Bespoke coaching to accelerate pipeline generation.
Helping outbound teams open doors with strategic, actionable coaching.
Team Coaching Course
Helping Startups and Scale Ups improve the fundamentals of outbound prospecting.
GTM Consulting for Startups
Working with early stage Founders to plan their GTM strategy.
1-2-1 Coaching SDR's
Developing SDR's outbound skills to exceed target and get promoted.
About
I'm James, founder of Sales Development Accelerator.
After years working with some of UK & Europe's fastest-growing startups and scale-ups, I've seen first-hand what it takes to build high-performing outbound functions - and understand what slows down pipeline generation.
At Spendesk, I went from BDR to Senior to Player-Coach as the company scaled from Series A through to Unicorn status.
At AutogenAI, I built the first BDR function in London, ran over 100 interviews, created and delivered onboarding across London and New York, and helped 5+ reps get promoted into AE and leadership roles - all while hiring and developing a team of 18 BDRs, two Team Leaders following Series A and B growth.
Now, through Sales Development Accelerator, I work directly with Global SaaS startups and scale-ups to:
-
Help reps ramp faster and exceed targets
-
Support busy sales leaders in building strong, self-sufficient BDR teams
Create consistent, scalable outbound pipeline
Whether you're an early-stage startup building outbound for the first time or a scaling team looking to level up performance to hit ARR targets - I offer bespoke, hands-on coaching that drives measurable results.
30%
Increase in Pipeline
Client Testimonials
Rob Goad
Head of Sales Development @ Airwallex
⭐⭐⭐⭐⭐
"Despite me requesting specific topics, James had heaps of ideas and fresh takes to offer.
He ran informative and engaging sessions, with a good balance between theory, practical and visual learning methods.
His training was oozing with personality, and the personal experiences he shared made him very relatable as a coach.
We've already started to see results."
Lauren Reeve's
Business Development Manager @Swap
⭐⭐⭐⭐⭐
"After speaking with James about his approach, I thought it would be perfect to get him in for a team training.
James' approach to combining methodology with practical examples really helps the reps understand the impact a good structure can have on a cold call, with clear examples really amplifying the impact.
The feedback I received post training from the team was extremely positive, with them all commenting on his brilliant coaching style.
Post training, we had some meetings booked straight away!"
Contact
Any questions or queries about services?